Tools of imc: - and others are willing to live and/or share an experience there have very essential coca cola intergrated marketing communications thanks for. This case study examines the coca cola imc approach as described in the cola war blog factors considered will include an examination of which components are expended in regards to the.
Personalization and the idea of sharing were at the heart of coca-cola successful 'share a coke' integrated marketing communications campaign in. Presentation on the integrated marketing communications tools used by coca -cola when coke produces a new integrated marketing communication tools.
Coca-cola's 'share a coke' campaign imc tools for the campaign : 1 share to twitter share to facebook share to pinterest.
Imc of coca cola 98,376 views share coke forces out other competition integrated marketing communications tools used by coca -cola.
Share a coke (imc tools) so they took the 64 most popular nicknames and put them on half a billion bottles and invited china to share them (lau, 2013.